The following is the four most common ways to launch or re-launch an entertainment brand.
- Transmedia is the name given to strategic, story-based planning to bring entertainment brands to market across multiple media while telling a single, continuous story.
- Multi-Media Platform Launch is the name given to launching a single brand across multiple media while telling a consistent story, but the stories are not linked from one medium to the next.
- Soft Launch is the name given to launching a brand in entertainment in often less costly media to begin to build a core audience, thus making the transition to mass media easier and more appealing for potential partners.
- Hard Launch is the name given to launching or re-launching a brand in a mass medium (Film, TV, etc.).
There are pros and cons to all four strategies and hundreds of decisions that go into any one of them. B+E Solutions is prepared to help your company navigate these decisions and plan for brand growth. B+E staffers understand brand essence, business goals, the current marketplace and landscape, the strengths of various media, licensing and merchandizing, as well as audience engagement and activation.
For Business and Creative Consulting, please email us at contact@BandEsolutions.com and we will promptly respond.